Self-efficacy
You can do it
Self-efficacy is defined as ‘an individual's belief in his or her capacity to execute behaviors necessary to produce specific performance attainments (Bandura, 1977, 1986, 1997).’ In short, this means that people must know that their actions are going to make a difference in order to convince them to act.
So how can we achieve this in animal advocacy? Luckily, by going vegan, an individual can directly impact not just the lives of animals, but the future of the planet, too. Did you know that every single day, a vegan saves approximately:
One animal life
1,100 gallons of water
30 square feet of forest
Even just one person really can make a difference.
And in order to achieve self-efficacy, people must believe in themselves and their power to make the change. Our job is to help them realize they can do it - that it’s possible.