Key Principles of Behavior Change

Learn the key principles of behavior change to incorporate into your animal advocacy.

  • Self-efficacy

    We need to know that our actions are going to make a difference in order for us to act. Luckily, by going vegan we save approximately one animal life every single day, as well as having a positive impact on the planet and our own health.

  • Community

    We all need encouragement plus connection in order to stick with a behavior change. It’s important to remind others that although a lifestyle change can feel daunting, there is plenty of support available.

  • Identity

    Most of us think of ourselves as compassionate people, and compassion is at the core of the vegan movement. By aligning our actions with our values, we can ensure that compassion is present in our daily food choices.

  • Story-telling

    Can you remember what first helped you to make the connection between the food on your plate and thinking, feeling animals? Sharing your story can be helpful for others to hear and may even plant a seed of compassion.